AWC Keyword Festival: Day 2 – Change

A change to my outlook came because of the 7, through their music but not of their music.

A land of a city, a food, a moment in history.

The small box in my head that belonged to “South Korea”. All in black and white and flat.

Then I was shown color and movement.


Glimpses of history and culture, honored but brought into a present context.

Pan into Gyeongbokgung Palace, with few seconds of BTS 'IDOL'.

The city of only a name, given a face.

Like any modern city, it’s a weekend dream.

And a weekday reality.


A place where three generations of a family (scheduled around vacations and late work days) react to the videos of their youngest member’s oppas, who sometimes visit her in her dreams.

Where a MV Director, Assistant Director, and Editor don’t let their knowledge of the biz get in the way of enjoying themselves.


I’ve liked music from groups outside the U.S. But they didn’t make me take baby steps with food from their countries, or neighboring ones. They didn’t make me want to learn their languages, their alphabets.

I could not have given you a reason how or why a change like this happened to me.

Cause it took 7 reasons. All wanting and happy to show you their homeland. To invite you to

COME TO

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